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The Hague was not only the first city in the Netherlands to promote late night shopping, but also the first to organise a major fashion show in the city centre. And now we find that ShoppingNight Den Haag has evolved to become the largest shopping event in the country.

On this special night, held on Thursday, shops remained open until midnight. The event attracted some 100,000 visitors, evidence that late night shopping has obtained a permanent spot on the agenda of fashionistas across the country. An exciting programme, including two six-metre high Fashion Towers hosting fashion shows, special offers and large discounts, turned this year’s ShoppingNight Den Haag once again into a genuine shopping experience. 

ConFashions and more
This year’s theme was ConFashions. By sharing or confessing fashion secrets at the special ConFashion booth, shoppers could win exciting prizes. Bad buys were donated without heartache to Pakkie Deftig second hand shop, resulting in a ‘bag of good vibes’. The spectacular fashion shows on the six-metre high Fashion Towers attracted lots of visitors and the free makeovers and beauty treatments also drew in many people. Of course, the inner man was not overlooked: the restaurants that organised the Goodie Bag Bite (plat du jour incl. goodie bag) were all fully booked. 

A first for ‘Baps’
Thursday night also saw the introduction of Baps, the new national shopping app. This application allows you to easily locate stores that sell your brand or style. With this scoop, The Hague is the very first large city centre shopping area to be included in this nation-wide app. 

ShoppingNight rocks
With his performance on one of the Fashion Towers, rock drummer Koen Herfst, renowned for his collaboration with DJ Armin van Buuren, ensured that ShoppingNight had a truly rocking grand finale. As some 100,000 visitors found their way to The Hague city centre to shop until midnight, both entrepreneurs and organiser Stichting Marketing Haagse Binnenstad can now look back on a very successful and lively edition.


Frank Wetters, chairman of Stichting Marketing Haagse Binnenstad: “Collaboration between entrepreneurs is very close in The Hague’s city centre. Without that, it wouldn’t be possible to successfully organise such a big event. We are proud of that”.

About ShoppingNight 
ShoppingNight is an initiative of Stichting Marketing Haagse Binnenstad. In 2007, The Hague was the first Dutch city to host such a fashion event. Over the past six editions, ShoppingNight has grown into a massive event that attracted over 100,000 visitors in 2012. ShoppingNight is part of The Hague Festivals.

About The Hague Festivals
Warning: anyone who decides to visit a festival in The Hague might get hooked… As soon as the very first signs of festival fever are in the air, The Hague shows its most festive side by hosting big and well-known festivals, including the Tong Tong Fair, Vlaggetjesdag, Festival Classique, Dutch Veterans’ Day and Parkpop. Why not combine your festival visit with a trip to the beach, Madurodam, Omniversum, Museon or one of the many outstanding museums? Your day could not get any better. Check the website for the festival calendar, going out tips and hotel stays.


Website: www.shoppingnight.nl 
Twitter: twitter.com/shoppingnightdh